Both kindly and belligerent, Wade misses the meaning and rhythm of events, and reacts too much or too little, erupting in anger over what he should laugh off, ridiculing what he should take seriously.
What kinds of humor are these top brands using to get the last laugh, and what does having a sense of humor really mean when it comes to effective branding?
The insight guiding Latma is that people do not fear what they laugh at.
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How many times have you seen an ad that made you laugh only to forget what the ad was for?
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When it comes to Super Bowl, viewers expect to be entertained and making them laugh tends to be what they respond to the most.
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Then I began to laugh, because of what we had both said, and because of her laughter and the sun and the sky and the lake.
The whole discussion is based on a false idea about what makes people laugh.
Jemaine Clement was far from self-obsessed when he came to our New York bureau this week to explain the differences between American comedy and what makes the kiwi laugh.
But on that special Sunday, when attention is given to all, what remains is not what ad made us laugh hardest or brought a tear to our eye, but which ads moved us closer to the brand sending the message.
What's worth a bigger laugh -- snooty British actors reciting lines from "Jersey Shore, " or the Dramatic Chipmunk?
This is not the bold, humorless laugh of the triumphant atheist, who conquers what he calls death and his own fear of it.
Rich used to laugh about that habit of hers, asking what she thought might get in, through the stone walls and elf-size windows, to menace them.
But guess what, we deal with it together and laugh along the way.
That's what makes me able to appreciate it and be able to laugh about it.
What I learned from Panetta: Greet people with a smile, laugh easily, and take a genuine interest in their lives.
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When my friend lets fly what she deems a particularly droll bon mot and it fails to get a big laugh from the room, she immediately tweets it out.
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Authored by a young lady identified only as Louisa, from what I gather a relatively recent NYU grad, her words moved me (and made me laugh).
And what is so amazing is that this same society will pay to go be insulted, or laugh at a comedian insulting another group, and we will go home saying how great the show was.
What other film this year can lay claim to all of that and also say it made you laugh, made you cry, and made you recognize someone you know, someone you love, or maybe some part of yourself?
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To look at it from the right perspective, not only do both of us agree that Nokia is dead no matter what fork of road it decides to walk down, but now, Android has a reason to laugh.
The pair cite British films like Brassed Off, Billy Elliot and The Full Monty as examples of what they hope Untouchable will achieve, having more to say on a social level than simply making people laugh.
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