Latma is an Arabic term for "slap" that has been adopted in Israeli slang.
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The insight guiding Latma is that people do not fear what they laugh at.
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While Latma is only one small voice, entirely funded by charitable donations, its impact has been enormous.
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The video was made by the Hebrew satirical website Latma.co.il, run by Jerusalem Post deputy editor Caroline Glick.
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Channel 1 editorial guidelines, which prohibit overt political messages, will not have a negative impact on Latma's content, said Baba.
As Israel went offline for the Jewish sabbath, YouTube removed most versions of Latma's hit parody song We Con the World.
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In a bid to begin contending with this dismal reality, in early 2009 I launched a Hebrew-language media satire website called Latma.
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Despite these obstacles, we at Latma have no intention of crying Uncle.
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Latma will film the 100th episode of "Tribal Update" later this month.
This is of course the notion that propelled me to establish Latma.
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Latma combines short, pithy blog posts ridiculing the daily media coverage of events with a weekly television show on Internet called The Tribal Update .
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But Latma is wholly funded by private contributors and foundations.
Latma films its programs in a bomb shelter in the industrial zone of Petach Tikvah, but the studio, which does not have many of the technical requirements for television programming, will undergo an upgrade before the pilot is filmed.
As my content editor at Latma Avishai Ivri explained to me a couple weeks ago, all the polling data we're seeing is largely worthless because it is based on calls to landlines and most young Israelis don't have landlines.
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Latma's "Tribal Update" series, which is posted on a YouTube channel and runs for between eight and 12 minutes, will serve as the basis for the pilot, said Caroline Glick, The Jerusalem Post's senior contributing editor and Latma editor-in-chief.
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