Next it plans to line up tours in the U.S. for Latin rock stars.

FORBES: Rock'n'Roll en Espaol

Bajofondo is a studio Frankenstein in which electronic dance music is fused with Latin alternative rock, with echoes of Argentina's and Uruguay's local traditions of tango and milonga in undeniably contemporary music.

NPR: Gustavo Santaolalla: A Film Composer Finds His Roots

After experimenting with jazz, reggae, Latin music and rock, Keita had a revelation a few years back.

NPR: Salif Keita Savors 'La Difference'

Miami has authentic rock bars, hipsters-gone-wild lounges and the best Latin music scene in America.

BBC: A guide to Miami nightlife

The televised presentations target pop, country, urban, rock, and rap categories, leaving the jazz, gospel, classical, Latin and other categories to the pre-show.

CNN: The Grammy show you don't see