Winning the hearts, minds, and iPhones of the tech-scenesters this SXSW could be helpful if either company wants to build a lasting product.
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This is very different from the endorsements of the TV era, where one 15 second spot could be played over and over again without any lasting personal engagement between star and product.
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Purkayastha also wants to extend the selling season for truffles by expanding PAQ's product line with longer-lasting truffle oils and jams.
The product apparently also has longer-lasting flavor, as well as good texture and composition.
Jesse Cozean, vice president of research and development at Innovative BioDefense, says it is true the company's test doesn't translate directly to real-life benefits but it does show the product is more likely to provide lasting protection than alcohol-based sanitizers.
It lived from 2004-2008 as a product with its MSN Direct data network lasting until 2012.
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Innovation that focuses on generating product innovation per se is unlikely to make a lasting difference.
Of course, while blogs and Web sites can energize all sorts of people behind a candidate, a product or an idea, there still has to be real value if there is to be any lasting appeal.
All this finally gets me to Google where I see a prospectively high reinvestment rate, lasting hegemony on its internet network and the least cyclical variance in its businesses which are not reliant on annualized new product initiatives.
We spent a lot of time thinking about macro product management issues (in zynga like ways, but with less malice, and more desire to make lasting value) such as whether single horizontal site vs vertical category sites, minute pricing detail of different types of formats, cross border trade policies and their effect on the marketplaces.
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