To see how that plays out, wander the halls of a conference with Lars Schmidt, head of talent acquisition for NPR.

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Lars Schmidt, senior director for talent acquisition and innovation at NPR, turned to Twitter when he moved to the nonprofit public radio company from Ticketmaster.

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One idea behind the program is to "work with groups you wouldn't ordinarily work with through the course of your week, " says Lars Schmidt, NPR's senior director of talent acquisition and innovation, who says in past sessions he has helped develop a new social-media training program for staff.

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