But all that visual and audio stimulation serve a larger purpose: To sell a product well, to project a particular image, design has to relate to society.
And so even as we were dealing with the economic crisis, we tried not, over the last three years, to take our eye off the larger purpose of rebuilding an economy that has a firmer foundation.
It will serve a larger purpose, too, the same one that motivated satirists from Aristophanes and Juvenal to Swift and Pope to Mark Twain and the creators of "Dr. Strangelove": to curb self-indulgence, deflate pretense, and expel stupidity.
When adapting fiction like this for the screen, the challenge is always to find cinematic ways to express the writer's larger purpose, and one of the first things a period film has to do is to transcend its set.
Being socially-minded is not just profitable, but it is an emerging paradigm that may sooner or later not just be a luxury, but a necessity: each subsequent generation entering the workforce, even in China, yearns for visionary companies, companies with a larger purpose.
FORBES: Turning down Gates & Buffett: Philanthropy in China requires For-Profit Social Enterprises
This casts doubt on whether the Kindle tablet can cross over and compete in the larger, general-purpose tablet market.
FORBES: No Worries, iPad, Amazon's Android Tablet Is Just a Nook-Killer.
But on the larger strategic points of purpose and planning, the two cops seem to agree: The United States is in Iraq and the region for the long haul.
Rediscover your core values, define your larger-than-life purpose and ask your customers to join your cause.
But results from mid-stage studies often look more positive than those that result when larger studies are done for the purpose of approval.
FORBES: Celldex Therapeutics Breast Cancer Drug Shows Strong Results In Some Patients
Mr Wilson explained that the primary purpose of the bill was to introduce a temporary levy on larger retail stores in order to relive the rates burden on smaller businesses.
Its purpose is to incubate single-product firms and sell them to a larger medical-device company to get the product through FDA approval.
To cross the chasm from the small group of experts to the much larger group of business-focused users, one must find specific business problems to solve and create purpose-built solutions.
FORBES: Splunk's Godfrey Sullivan on Overcoming Barriers to Operational Intelligence
应用推荐