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Lanzi does expect Genentech to buy more off-the-shelf apps now that the selection is growing.
FORBES: Connecting marketers to the Forbes audience. What is this?
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Indeed, Genentech rolled out its first mobile Web page even before the iPhone was released, said Lanzi.
FORBES: Connecting marketers to the Forbes audience. What is this?
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Security is eased by the fact that they all data is transmitted via a common Web Services Bus, Lanzi said.
FORBES: Connecting marketers to the Forbes audience. What is this?
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According to mobile application team manager, Paul Lanzi, Genentech has standardized on Apple for mobile, with 17, 000 iOS device users worldwide (so by inference, 10, 000 iPhones, though it surprises me less and less when I hear about companies deploying iPod Touches, too).
FORBES: Connecting marketers to the Forbes audience. What is this?