You can find this quality in many Rhone wines, as well as wines from the Languedoc, where wild herbs grow side by side with the grape vines.

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The amount of Pinot Noir that was exported from the Languedoc-Roussillon region in Southern France between 2006-2008, the window of deception, far exceeded the amount of previous years.

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In fact, British Columbia's Okanagan Valley, blessed with a Mediterranean microclimate, is home to some respectable vintages and southern Ontario, on the same latitude as France's Languedoc, produces passable plonk.

ECONOMIST: Blended deceit from the nanny state

They're building a French wine empire by taking cues from their New World counterparts, using simpler labels and emphasizing regions recently embraced by the U.S. consumer: Spain, Chile, Argentina and the once- neglected Languedoc region of France.

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Debunking the notion that good wines come only in glass bottles sealed with corks, French winemaker Boisset Family Estates is introducing into the U.S. a 750-milliliter polyethylene terephthalate bottle of wine called Yellow Jersey--a chardonnay, a sauvignon blanc, a pinot noir and a merlot, from grapes grown in the Languedoc region of France.

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