For a US company, the UK - with the same language, similar culture and strong geographic and historic links with Europe and countries further afield like India and Africa - proves an excellent launch pad for international expansion.
Struggling with the language and culture, he adapted in part by watching television shows such as The Mary Tyler Moore Show and All in the Family.
The Congolese sound, which started as an imitation of popular Cuban records, eventually trumped all competitors, crashing through language and culture barriers with dance drive and melodious guitar arranging.
Vietnam may have been divided between North and South, but it encompassed an ancient culture with common language and traditions.
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But each country is still a separate market with its own peculiarities in language, culture, tax and regulation.
"Whenever you come to a different country you have to integrate yourself with the culture and speaking the language is a very important part of that, " he said.
"You are working very closely with people from a different culture, different language, different part of the world but you build common bonds around shared priorities, " Cotton said.
Because migrant children whose language and culture are unfamiliar find it immediately difficult to make friends with local children, sports coaches and trainers play a particularly important role.
And the language divide is much less contentious in Wales and Scotland than it is in Canada, where pressure for independence in Quebec is intimately bound up with French-speakers' worry about the survival of their language and culture.
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With any foreign language you engage in, you need to learn the history, culture and customs of the people in order to navigate the language effectively and not offend anyone.
Culture Minister Nelson McCausland also briefed the assembly on the latest NSMC meetings dealing with language and inland waterways.
Each fostered child should be able to live with a foster carer carefully chosen to match their specific needs in terms of location, lifestyle, language and culture.
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