Looking Japanese but lacking fluency in the language led to some awkward moments for Tsujihara, convincing him he'd be better off making a living in America.
If you are one of the few that develops this subject matter expertise you will have achieved fluency in a new language and everyone in the business world you encounter will immediately recognize this.
He compared learning social media to learning a new language and said that the only way to learn a new language is to make mistakes, get corrected and gain fluency in time.