"A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry, " said Tsujihara.
RetailWire asked its BrainTrust panel of retailing experts what they thought of the potential of the Walmart Express format as well as its impact on the competitive landscape.
When mounted on a PENTAX Q-mount digital camera body, it covers focal lengths from 83mm medium telephoto to 249mm telephoto (equivalent 35mm format) ideal for portraits, sports events and landscape photography.