He's still way too unfocused, opines Allen Adamson, managing director of brand identity consultancy Landor Associates.
Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.
"I don't think Nemo can sell beer, " said Allen Adamson, a managing director at WPP PLC's Landor.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consulting and design firm.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consultancy and design firm.
Allen Adamson, managing director of New York brand consultancy Landor Associates, notes that having employees speak on behalf of companies can be a good move.
In fact, Landor, the company for which I work, is involved in designing uniquely distinctive product structures to help differentiate brands in the marketplace.
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"I'm not sure how much the name matters, " says Landor's Adamson.
"'Been around a long time' used to be the most important thing you could say about a product, " says Allen Adamson, a corporate-identity consultant at Landor Associates.
For those of you who may not know, or remember, a bunch of folks from Landor and I were among the first to join this mad conversation.
"Naming is getting more and more complicated because everything you do is global, " says Allen Adamson, the managing director of brand consulting firm Landor Associates in New York.
In other words, they have a clear-cut purpose, a branding dynamic more and more branding professionals, we at Landor included, have identified as being paramount to long-term brand success.
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Mrs Tabasim, who worked at a nursing home in Erdington, was killed when a car collided with her Ford Fiesta in Landor Street in Birmingham just before 14:00 GMT.
"The first rule of thumb is to fix what you've got, " says Allen Adamson, managing director of the New York office of Landor Associates, a brand consultancy and design firm.
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