Start-up losses don't bother Lai.

CNN: Groceries to go

As my colleagues Sarah Lai Stirland and Nick Judd pointed out yesterday, Santorum's website wasn't quite up to the task of handling the burst of traffic he earned Tuesday night, potentially costing him millions in overnight donations.

CNN: Why social media couldn't predict the Iowa race

But isn't adMart ultimately competing against some of the biggest advertisers or potential advertisers of Lai's media properties?

CNN: Groceries to go