Think of how long we looked for Osama Bin Ladin in similarly murky circumstances.

FORBES: 12 Lessons from KONY 2012 from Social Media Power Users

Steven Ladin, a 34-year-old marketing executive from Minneapolis, stamps emails with his Twitter and LinkedIn addresses.

WSJ: Email Disclaimers Proliferate

The plateau up ahead was the setting for one of the oldest and strangest of all the Ladin legends.

BBC: Legends of the Italian Dolomites