If you are doing something primarily for money and without a real emotional commitment, it will translate into something that lacks a soul and has no connection to you.
Nowhere has this prophetic idea proved more true than in college athletics, a business where the concept of success has been tainted by the delusional notions of grandeur of leadership that lacks a fundamental understanding of the importance that culture plays in building something great.
But Barclays has the advantage of easy maneuverability in this bid battle, something which the three-way consortium of RBS, Banco Santander Central Hispano and Fortis lacks.