More troubling than the number of retailers or service companies is the lack of a meaningful methodology cited in the article by the Forbes reporter.

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Though efforts continue to be made for greater emissions standardization, questions remain about the validity of many of the voluntary offsets that have been purchased and sold to date in the United States due to a lack of uniformity around methodology, monitoring, and verification.

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What holds archaeoseismology back from being a mature scientific discipline is its lack of a rigorous and transparent methodology.

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