Fadell doesn't duck the label, but asks that people view the phenomenon in a more nuanced fashion.

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Perhaps he, like many of us, shared the sentimental view espoused on the back label of a million bottles that wine is a simple agricultural product, the fermented juice of grapes that is maybe aged for a time and then bottled.

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While this incident is probably not the only reason for USC's conservative label, many agree that it reinforced the view.

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The Fed also allows the big banks to use the devices that Enron used to keep its skullduggery from the public view Special Purpose Vehicles (SPVs) with a new label, Variable Interest Entities (VIEs).

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