It wasn't one of the label's mode-setting collections, but it was resonant days later.

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Garvey will be setting up the label with Jim Chancellor, the head of Fiction Records, Elbow's record label.

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They even offer a warning label and list 10 questions managers should ask themselves before starting goal setting.

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"Since setting up Edition Records I have always wanted it to be a label based around the artist and their fans, so that artists feel part of a strong community, " he says.

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