Struggling to get distributors to take a chance on Rochester, they set up private-label deals with better-known names.

FORBES: Magazine Article

While JustFab has its own label, it brings in famous names to design special collections such as Avril Lavigne.

FORBES: JustFab Raises $76 Million For Online Fashion Brand

In 1950s Britain this agreement around the welfare state was pronounced enough to be given the mocking label "Butskellism", a combination of the names of leading Conservative and Labour politicians of the time.

BBC: Is redistribution a foreign idea to the US?

If you've been following the Curiosity rover story closely, you'll know that scientists on the mission have been using names taken from Canada's Northwest Territories to label the places the rover is visiting.

BBC: Cosmic coincidence on the road to Glenelg

In many cases, brand names had higher levels of salt than the supermarket own-label equivalent.

BBC: NEWS | Health | Warning over bread salt content

While there isn't a truly independent LTE carrier yet, Rogers' lower-cost Fido label has just taken its promised LTE access live to at least offer some competition among the smaller names in the field.

ENGADGET: Fido switches on LTE, gives Canadians a taste of slightly more budget-minded 4G