Each Friday afternoon, on the eve of the Sabbath, his driver appeared carrying a leather suitcase with a giant 1.75 liter bottle of Johnnie Walker Blue label tucked inside.
Carefully, the company is experimenting with the "Intel Inside" model, in which Intel places its label on the outside of computers that contain its chips.
Searching for images via phone pictures is still somewhat limited--a demo using a wine bottle label flopped, and Gundotra had to rely on taking a photo of an image on screen (doubtless, already inside Google's servers).