But the celebrities and top editors and fellow designers (does Kanye warrant the label designer now?) were there: the Olsen sisters, Lindsay Lohan, Anna Wintour, Joseph Altuzarra, Alexander Wang, Olivier Theyskens.
The members-only designer label online retailer usually starts its sales at noon.
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At the Swiss label Akris, designer Albert Kriemler says he uses "techno fabrics, " but only after testing them for feeling nice against the skin.
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At the moment designer label goods made outside the European Union can not be sold legally in the UK without the permission of the manufacturer.
The designer label on Robert Stern's Chatham is still worth something, say real estate agents: Resales are bringing up to 60% more per square foot than space in comparable buildings.
Jun Takahashi, the reclusive designer behind the cult label Undercover, has committed to doing a subsequent designer brand collaboration.
It unveiled its first wearable electronics product -- a similar jacket aimed at snowboarders -- in conjunction with designer sportswear label O'Neill in January.
All of the leading retailers have tried to spruce up their online act during the downturn, but few have done as well as start-ups such as Gilt Groupe, which uses social networking to carry out discounted sales of designer-label clothes and homeware, and luxury holidays.
The designer behind each label will make a capsule collection for Gap that will be in stores this fall.
Soutter had bought the name and distinctive kangaroo label off the shelf from an Adelaide designer.
"We're a little bit like butterflies, " says the Paris-based designer of the Vanessa Bruno label.
Nigerian-based Italian designer Caterina Bortolussi exhibited her label Kinabuti at the event for the first time, using non-professional models scouted from Nigeria's streets.
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He studied art and art history at Swarthmore College and started his label in 2008, after working as designer Riccardo Tisci's assistant at Givenchy.
He's the young designer behind an also young label poised to make Marty McFly's vacuum-powered jacket from Back to the Future Part II a real-life retail item.
The singer-songwriter-producer-designer-author named his record label Star Trak, selected the image of an astronaut to be the logo for his Billionaire Boys Club clothing line, and even named his son Rocket.
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Having established Pucci as a go-to label for the red-carpet set, the designer took a left turn and opened his show with the zany swirls.
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Wang will be the first designer of Asian descent to run a Paris label.
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"A cotton shirt is a cotton shirt, " says Johnny Talbot, co-designer of the Munich-based Talbot Runhof label, best known for its red-carpet gowns.
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Designer Pierre Cardin thought he could tack his label onto everything from frying pans to bidets and calculators, and make a killing every time.
The label is run by a 23-year-old Chinese designer known for his made-to-measure evening dresses, which have been scooped up by Goldie Hawn and Marcia Gay Harden.
Bag designer Rafe Totengco also showed his fall 2013 collection for his label Rafe New York.
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Peter Dundas, the designer since 2008, has showed army fatigues and sequined lingerie but not the label's signature psychedelic prints.
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