There's also a QR code plus its corresponding label ID printed below the foil, and scanning the former or entering the latter on qr-sennheiser.com returns a virtual copy of the foil label plus a visual description.
Other innovations include placing a QR code on a pill-bottle label that consumers can scan with a smartphone to download a short video with information about the drug.
In the coming months, we hope to release a new, "white label" theme for We the People that will make it easier for others to re-use the code and set up their own petitions systems.