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One reason: Roche is still controlled by the descendants of its founder, Fritz Hoffman-La Roche.
FORBES: Magazine Article
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The control group got an injectable dose of Rocephin, a Hoffmann-La Roche drug widely used against meningitis.
FORBES: Magazine Article
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The newest fat pills, Hoffmann-La Roche's Xenical and Abbott Laboratories' Meridia, are struggling after a promising start.
FORBES: Hunger Pangs
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Jacobovitz worked at Hoffmann La Roche, Abbott Canada, Nordic Labs and Marion Merrill Dow before joining Actelion.
FORBES: Actelion Executive To Head American College of Cardiology
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La Roche Posay is another favourite brand with dermatologists, also using the almost-magical resource of thermal spring water.
BBC: Pharmacy shopping in Paris
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The drug is still under development by drug firm Hoffman-La Roche and is not yet on the market.
BBC: Aspirin 'as good as heart drug'
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Tamiflu, which is manufactured by Hoffmann-La Roche, works in a similar way.
BBC: NEWS | Health | Killer flu: Could the world cope?
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His employer, Hoffman-La Roche, was in a race with Wallace Pharmaceuticals.
ECONOMIST: Leo Sternbach
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Thomas fights for the Earl of Northampton at La Roche-Derrien.
ECONOMIST: Writers in profile
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Hoffman-La Roche, which had spent much money and effort to bring him and his wife safely over from anti-Semitic Europe to New Jersey in 1941, drummed its collective fingers with impatience.
ECONOMIST: Leo Sternbach
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Hoffmann-La Roche has had similar results with its Pegasys.
FORBES: The Next HIV?
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In the last year Google has scored an impressive string of wins, including at the Swiss drug maker Hoffmann-La Roche, where over 80, 000 employees use the package, and at the Interior Department, where 90, 000 use it.
FORBES: Will Google Apps Break The Last Tech Monopoly: Microsoft Office?
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"It so happens that this year, the compounds that represent the kind of novel approach to medicine that we want to develop happen to be in phase I or phase II, " says Dennis Burns , the head of global business development at Hoffman-La Roche , Roche's U.S.-based drug division.
FORBES: Magazine Article