She even traveled around with charts, a la Paul Ryan.

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There is plenty of opportunity for scenery gazing on the 2.5 hour journey From Montmorency Falls to Baie St Paul, with the leg to La Malbaie running a further 75 minutes.

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According to the LA Times, one of those Collins named - his friend Paul Jarrico, with whom he had written the 1944 musical drama Song of Russia - never spoke to him again.

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"People relate to people more than they relate to brands, " says Paul Chaney, an Internet marketing consultant in Lafayette, La.

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Others include Cuban, LA Lakers Philip Anschutz, and Microsoft (nasdaq: MSFT) co-founder Paul Allen, who owns the Portland Trailblazers.

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And Sir Paul McCartney wrapped up proceedings with a jaunty crowd participation version of Ob-La-Di, Ob-La-Da.

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