As audiences grow savvier, they are no longer willing to accept brands as mere props, a la Coca-Cola's role on News Corp.

FORBES: Magazine Article

De la Cruz is the president and CEO of Coca-Cola Puerto Rico Bottlers, and his penthouse apartment in Condado, a stylish coastal neighborhood of San Juan, is so populated with art, one wonders how he lives there.

CNN: Hot new things to do in Puerto Rico

These include chewing the leaves to mitigate the rigours of Bolivia's bleak Altiplano, 4, 000 metres (13, 100 feet) above sea level, as well as the coca tea given to tourists on arrival in La Paz.

ECONOMIST: Bolivia

By law, all coca produced in the Yungas must be taken to La Paz, where it is bought by 700-odd registered retailers.

ECONOMIST: Bolivia

At a news conference in La Paz yesterday, Morales also reaffirmed his campaign pledge to curtail a coca eradication program that the US has spent billions on in the region.

NPR: Bolivian President Elect Makes Bold Claims on Coca