If playing cowboy at J Bar L was a singular experience, my stay at Mountain Sky Guest Ranch, in Montana's Paradise Valley, felt pleasingly familiar.

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Mr. IZRAEL: L. Spence, let's stay on topic.

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Yet we think the lemongrass deodorizing foot powder lotions and hemp lip conditioners are here to stay, with Body Shop becoming L'Oreal's much-trumpeted "ethical" brand, allowing the French giant to penetrate the lucrative liberal-middle-class guilt market.

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Today France's billionaires, such as L'Oreal heiress Liliane Bettencourt, tend to stay discreetly out of view and lack the same spirit of charity found in America.

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