Enter through a concrete lobby in an anonymous building fronted by corrugated sheeting a few blocks from the Pacific Ocean in West L.A. and suddenly you're in a hangar-esque space where some 200 acolytes toil at desks and tables constructed from the same cheap red plywood used for packing cases.
So new clothing lines have centered on Jones Apparel's l.e.i. brand for juniors, plus an exclusive deal with Ocean Pacific, a surfware line from Iconix Brand Group.