Greenberg copied the shoe and slapped on the name L.A. Gear.

FORBES: Magazine Article

The element name has reached L.A. and seems to be hanging around.

FORBES: Defining Silicon Beach

Someone also created a fake Twitter account for Keller, replacing one of the lowercase L's in his name with a capital letter I, and tweeted out the editorial.

CNN: Fake New York Times op-ed a WikiLeaks hoax

The trumpeter, whose given name was Donaldson Toussaint L'Ouverture Byrd II, rose to national prominence when he joined Art Blakey's Jazz Messengers later that year, filling the seat in the bebop group held by his idol Clifford Brown.

WSJ: Innovative jazz trumpeter Donald Byrd dies at 80

Now we can see what so many other filmmakers have seen (and discussed reverentially) in this poetic story of a young barge captain on the Seine -- "L'Atalante" is the name of his boat -- and the lovely young woman he marries and almost loses.

WSJ: 'S.W.A.T.' Goes Splat

He struck licensing deal after deal, rolling out watches, T shirts, jeans and other gewgaws emblazoned with L.A. Gear's name.

FORBES: Sole Survivors

To make it worse, the L.L. Bean site failed to save my name, address, phone number and credit card.

FORBES: E-Commerce Stinks

L., because, she said, her actual name was long, Polish, and unpronounceable.

NEWYORKER: The Reptile Garden

In July the iconic L.A. rapper best known as Snoop Dogg changed his stage name to Snoop Lion, a reflection of his newfound interest in Rastafarianism.

FORBES: Snoop's Ode to Hot Pockets Is An Unusually Smart Jingle

She had come to L.A. from San Francisco and wore a black sash with the singer's name emblazoned on it.

NPR: Jackson Remembered During Emotional Service