In fact, 70 of the 81 trophies were handed out ina pre-telecast ceremony in the Nokia Theatre L.A. LIVE, next to the Staples Center where the last 11 Grammys were presented between a record 20 star-studded performances.
Leiweke's office looks out on the plaza in the middle of L.A. Live, where fans gather before games and concerts under the glow of 40-foot-tall screens showing videos and ads.
This one-night-only film event was via live satellite, broadcast from L.A., which meant watching it in real time as Goodall talked with filmmakers and celebrities before the film aired.