It operates in much the same way that the L-word "liberal" works in American politics.

BBC: The great 'Cate Debate'

The L.A. Times had a fairly liberal editorial policy in its ascendency in the 1960s and 1970s under Otis Chandler.

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L.A., and show greater improvement, than students majoring in non-liberal-arts fields such as business, education and social work, communications, engineering and computer science, and health.

NEWYORKER: Live and Learn

Yet we think the lemongrass deodorizing foot powder lotions and hemp lip conditioners are here to stay, with Body Shop becoming L'Oreal's much-trumpeted "ethical" brand, allowing the French giant to penetrate the lucrative liberal-middle-class guilt market.

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