Ross opened the 5, 000-square-foot store six years ago when he moved to L.A. from Toronto, where he ran a similar shop.

FORBES: Almost Famous

Following other popular L-Series phones, such as the Optimus L3, L5 and L7 that were released globally earlier this year, all L-Series phones are designed around five primary aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws the user's attention.

ENGADGET: T-Mobile makes LG Optimus L9 official, carries big-yet-budget Android this fall

The Lakers light their court in the same fashion, but they're the Lakers, in showbiz L.A. (For what it's worth: Barclays is much lower-lit than Madison Square Garden.) The Nets don't have to try so hard to be cool.

WSJ: Brooklyn Nets: Come On, Brooklyn: Turn On the Lights