AEG, in partnership with Ryan Seacrest, soon plans to launch a new music-and-lifestyle-themed TV network that will bring viewers into the likes of L.A. Live, Shanghai's new Mercedes-Benz Arena and the O2.

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In fact, 70 of the 81 trophies were handed out in a pre-telecast ceremony in the Nokia Theatre L.A. LIVE, next to the Staples Center where the last 11 Grammys were presented between a record 20 star-studded performances.

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This one-night-only film event was via live satellite, broadcast from L.A., which meant watching it in real time as Goodall talked with filmmakers and celebrities before the film aired.

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Leiweke's office looks out on the plaza in the middle of L.A. Live, where fans gather before games and concerts under the glow of 40-foot-tall screens showing videos and ads.

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