So we grabbed a Kill-o-watt and hooked it up to a 60-inch Pioneer Kuro while it was off, and measured a 20 watt draw.

ENGADGET: How much does it cost to just leave your HDTV plugged in? HD

When a Blu-ray Disc player is connected to a Pioneer KURO display, KURO Link provides a tailored picture setting between the TV and Blu-ray player.

ENGADGET: Pioneer intros BDP-120 / BDP-320 / Elite BDP-23FD Blu-ray players

We'll wrap things up with a discussion of whether or not Panasonic is ready to finally dethrone the Kuro this time around and imagine a cold, cold fall and winter without pro football.

ENGADGET: HD Podcast 241 - 03.15.2011 HD