By implementing the aforementioned tactics, the company was able to correct the problem and generate a profitable CLV, which became a key performance indicator (KPI).
By having a comprehensive testing platform and a highly capable team, Taboola has a good chance to produce appreciable gains in various KPI for many months after launch.
In contrast, a panoramic dashboard could supplement that KPI by showing other relevant facts, such as a notification that the corporate website had experienced an outage, or a competitor had dropped its prices.