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Through her research she stumbled upon a booming Korean trend: the semi-permanent eyelash extensions that would become the miniscule building blocks of a growing empire.
FORBES: Google To Glam: One Woman's Career Reboot Finds Cash In Lashes
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As a result, profit margins of small firms are thin and cashflow problems are acute even by South Korean standards, a trend that has continued since the 1960s.
ECONOMIST: Smaller South Korean firms
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The large-phone craze is rocking the world like a hurricane, and LG is no stranger to this trend: within the last year, the Korean manufacturer has launched two big-screened smartphones as Optimus Vus (three if you count the LG Intuition on Verizon) to mediocre fanfare worldwide.
ENGADGET
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One exception to the small car trend is the Hyundai Equus, the largest and most luxurious car yet from the Korean carmaker.
FORBES
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But are Korean men with their new found interest in foundations, eyeliners and lipsticks in the brink of launching a new trend?
FORBES: South Korean Men Embracing Makeup, Driving Male Cosmetic Industry