"When the quota system disappears, every movie distributor will give up on Korean movies, " warns Kang.

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His CJ Group is big in Korean entertainment, and at a time when Korean movies and K-pop songs seem to be everywhere, that has helped goose the stock price.

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" Zaak replies, "They watch videocassettes of Hindi, Korean, Italian, or English movies.

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In addition to this, the company signed a deal with a South Korean entertainment company to stream 20 Asian movies.

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