The latest target demographic is Asian-Americans, with MTV Desi (for Indian-Americans), MTV Chi (for Chinese-Americans) and MTV K (for Korean Americans) all appearing during the past year.
"If at the end of the day people can tell the difference between Korean-Americans and Chinese-Americans, I consider that a major victory, " says Hong.
Korean-Americans are already hooked in Koreatown in Los Angeles.
So O'Neill is clear-eyed about selling Korean-made Hyundais to Americans.
Peter Feaver of Duke University, co-author of a forthcoming book on public opinion and war, says that since the Korean war 10% of Americans have opposed all military action (that was the share against war in Afghanistan).
In 1987 Korean firms were just beginning to compete with Americans and Japanese in computers and other high-end electronics.
Along with most Americans he was expelled in 1950 at the start of the Korean war.
The Americans' last big amphibious operation dates back to 1950, in the Korean war.
Most Americans don't realize that underlying tensions with North Korea stem from the unresolved Korean War, which ended not with a peace treaty, but only with a temporary armistice.
Nowadays, studies show that an important number of young Americans wish to study in the Asia-Pacific region and to learn Chinese, Korean and Japanese so as to be prepared to run businesses in this promising region.
The assumption was that the Americans had withheld information vital to Japan's security and only released details after the North Korean missile had splashed down in the Pacific.
But no matter how strong your feelings about regional styles or particular places, I can tell you exactly where you can find the very best barbecue in existence (By BBQ I mean the collection of smoked ribs, pulled pork, chicken, brisket and related items that Americans collectively refer to as barbecue, not the global definition which includes everything from Argentineans skirt steak to Korean kalbi).
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