Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.

FORBES: Speed Kills

Emboldened, O'Neill's boss, Mong-Koo Chung , the revered and regal chairman of Hyundai Motor, is now demanding even more.

FORBES: Speed Kills

Mong-Koo Chung, the eldest living son of founder Ju-Yung Chung, took over as chairman in 1999 as the conglomerate began to split.

FORBES: Magazine Article

Which would leave Chung Mong Koo and Hyundai to sink or swim on their own.

CNN: A NOVICE AT THE WHEEL

"Chung Mong Koo remains an unknown as the manager of an automotive company, " says Choi.

CNN: A NOVICE AT THE WHEEL

Despite such doubts about the change, the replacement of Se Yung, 70, with his nephew, Chung Mong Koo, 60, may yet prove to be an unassailable success.

CNN: A NOVICE AT THE WHEEL

The motor business went to Chung Mong-koo, who is alleged to have made illegal share transfers to enable his family to maintain management control.

ECONOMIST: Hyundai Motor

Chung Mong-koo's father, as boss of the country's biggest chaebol, led South Korea's growth in a wide range of industries from ships to computer chips.

ECONOMIST: Hyundai Motor

South Korean prosecutors are investigating whether Hyundai and a related logistics company owned by Chairman Chung Mong-Koo's family created slush funds to pay for political favors.

FORBES: Red Tape

The chairman of Hyundai Motor , Chung Mong-koo, apologised to South Koreans for becoming embroiled in a series of scandals involving political lobbying and slush funds.

ECONOMIST: Business this week

Also accompanying Ms. Park to the U.S. will be a 52-member delegation of business leaders, including Samsung Group Chairman Lee Kun-hee and Hyundai Motor Group Chairman Chung Mong-koo.

WSJ: South Korea's Park Travels to U.S. to Bolster Alliance

But the strength of the won has forced it to raise prices, and Chung Mong-koo's legal troubles have delayed the opening of new plants in America and Europe.

ECONOMIST: Hyundai Motor

Maybe Chung Mong-koo was just showing good old-fashioned restraint in the face of some frothiness from the rest of the industry (just who is going to buy all those cars?) but it was a reminder that Koreans, with their won currency appreciating again, are dependent on the health of export markets and not all is well around the globe.

FORBES: Asia's Week: China Tightens, Japan Loosens, Korea Pauses