Adams, from Leeds, beat India's Mary Kom and is on course for at least a silver medal.
The fastest rider on each course is dubbed KOM, for King of the Mountain, a term borrowed from the Tour de France.
Although Strava says it weeds out belief-defying performance claims, a KOM conceivably could be achieved on a motorcycle, not to mention with performance-enhancing drugs.
When a KOM-holder is dethroned, Strava sends him an email that begins, "Uh oh, " then details who set the new record and by how much.
In Alexandria, Egypt, the Catacombs of Kom el-Shoqafa were originally built for just one rich family around the 2nd Century, but eventually housed more 300 mummies.
The family of the cyclist, William Kim Flint II, has sued Strava in superior court in San Francisco, alleging that the cyclist died while seeking to reclaim a KOM.
In three years on the website, Mark Feary says he has received any number of "Uh oh" emails, usually telling him that the KOM he'd recently obtained had been reclaimed by its previous holder.
Mary Kom, of India, in the other semifinal.
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About 3, 350 Strava users have raced Harlem Hill a combined total of about 90, 000 times, making a minor celebrity of Chad Butts, a local cycling coach who has held the Harlem Hill KOM since June 2011.
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