Kogi ("meat" in Korean) publicised guerrilla appearances of its fashionably designed truck via Twitter and attracted a flash mob following.
On my final day in Los Angeles, I arrived at LAX early, giving myself time to locate the Kogi truck.
The tattoo-covered chef was wearing a shirt that said FLY TACOS and had an image of a Kogi truck with wings.
Some parking lot owners welcome Kogi, and others do not, but the chef simply takes it all in stride.
The Kogi BBQ truck launched in late 2008, about four months earlier.
One song was commissioned by a customer who is wild about Kogi.
The Kogi have lived in the area for countless generations and believe they are the descendants of the Tairona people who once occupied the Lost City.
The central state of Kogi already has a governor-elect following elections in December, as the sitting governor was serving his last term in office.
They were from the ruling People's Democratic Party, winning polls in 2007 in Bayelsa, Cross River, Kogi, Adamawa and Sokoto and vote re-runs in 2008.
Kogi frontman Mark Manguera, who has worked in some of L.A.'s most prestigious restaurants, came up with the idea for Kogi while hungry after a late night out.
For a more cultural experience, check with the owners of La Sirena ecohostel or ask the locals about arranging a trip by horseback to stay in a traditional Kogi or Arhuaco village in the heart of the Sierra Nevada de Santa Marta national park.
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