Never mind that Caldicott was and still is a well-known fire-brand and had already established a public record of, to put it diplomatically, unkind views of the President.
His dream is much grander: to create the world's biggest and best-known brand of infant-and-child products.
Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.
It would be good if the company has a well-known brand that it owns.
In March Petra also bought Hudson's, a well-known Malaysian brand of throat lozenges.
The company's well-known brand may well have been a reason for the premium it commanded over the expected IPO price.
In short, as a well-known brand, Charlie Sheen should worry but the stinky obscure wine can count on increased sales.
Expats typically opt for the comforts of a well-known brand like Marriott.
Quick: What's the current advertising slogan for Coca-Cola, the world's best-known brand?
In 2005, Haier made a bid to purchase Maytag, to be able to sell its own products under a well-known American brand name.
Both were wryly funny and much reported on, and only languished even more criticism on the already-unpopular changes in the well-known brand identities.
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Panasonic (called Matsushita until it adopted its best-known brand as its corporate name last year) had great difficulty combining two of its divisions in 2004.
Sometimes, it means being the most innovative or the best-known brand (Apple comes to mind), and at other times it simply means having the largest market share.
There are plenty of media moguls and would-be moguls out there who are always willing to kick the tires whenever a well-known brand comes up for sale and who like getting their names in the papers, whether they have any serious interest or not.
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To do that, Capellas says Compaq will slap its well-known brand name on a wide range of products: from portable organizers to the Himalaya servers that power AOL's e-mail system to products still in development that will blur the lines between computers and electronic appliances like cell phones and stereos.
As part of its defence, McDonald's presented the results of two market-research surveys conducted in South Africa to show that the brand was well-known.
It's like a well known brand of lager - it can reach parts of the world that others cannot.
It expanded over the years, using the Bosley hair-restoration brand name that's now well-known thanks to U.S. infomercials.
Like a broad-forces historian, he sets out to explain how a relative latecomer, starting out after Matsushita in the rubble of post-war Tokyo, should become a 20th-century icon with a brand name as well known around the world as Coca-Cola.
Some are dubious about the likelihood of consumer confusion between companies like Jesus Surfed and Jesus Jeans, a brand little-known to Americans.
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General Motors got quirky in 1990, buying Saab, best known as the college-professor car brand, and creating Saturn--"a different kind of car company"--from scratch.
The latter is known for its praise of name-brand luxury goods from Mercedes to Gucci, both of which found their way into songs without having to pay for placement.
Though they recognised that South Africa had a relatively sophisticated fast-food industry of its own, with many brands of beef-and chicken-burgers, the idea that such a famous global brand might not be well-known on the southern tip of Africa seemed preposterous.
These things shape their lifestyles and public personas, and their confidence grows even more when they work for a company whose brand is well-known and respected.
Though the brand is well-known for its Formula One racing heritage (and its starring role alongside Dustin Hoffman in The Graduate) Alfa Romeo has been losing money for years, he said.
"Today is the day Huawei really grows up, " she said, before going on to say that the company aimed to make its brand as well-known as any on display in Barcelona this week.
Though the brand is well-known for its accessories and home goods, highlighted by its hit 2010 capsule collection for the U.S. store Target, Orla Kiely's New York store has given the company a chance to show off its expanding line.
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