From the start of this Super Bowl XLVII season, Mercedes-Benz has embraced an association with the Big Easy that began in earnest with a naming-rights deal that led to the placing of its iconic star emblem all over the Superdome in 2011 in full knowledge that the 2013 Super Bowl would be played there.

FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans