Instead of sitting on the couch mindlessly watching sitcoms, individuals can engage with others in online communities, collaborate on open sourced projects, and contribute to knowledge platforms like Wikipedia and Quora.

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Building your credibility by sharing your knowledge across multiple platforms is the best way to show people that your company is the best in the business.

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Are you paying attention to how people are using various blogging and forum platforms to showcase their knowledge, talent and expertise?

FORBES: There's More to Social Media than Twitter, Facebook and LinkedIn

Unstructured knowledge and collaboration have always existed even before social software platforms, as people talked to each other on the phone or in the hallways.

FORBES: Value Creation is Inherent in Social Business

Real-time collaborative information sharing platforms, that are enabled by systems like Socialtext, are speeding knowledge creation and dissemination.

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Put out a book every now and then based on your accumulated knowledge and experience as an observer and interviewer and you also earn the privilege of using traditional media platforms to express your opinion, via book reviews and essays, with minimal filtering.

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