"First, there's the chance to receive expert or peer knowledge in a format that's more dynamic than a webinar, " she said.

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The question is whether the traditional educational profile of the journalist, J-schooled or not, can compete with the ingenuity of the technology companies, the knowledge of emerging expert media (such as Science-Based Medicine) or even the power of government as delineated in a fascinating report by Deloitte, to produce and disseminate not only information but also the tools to interpret that information.

FORBES

They must have enough confidence in themselves, supplemented by expert knowledge, solid relationships, or personal wealth, to see the risk as near zero.

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It also requires the specialized product knowledge that only you have, as the business owner or expert.

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