While the research showed a strong association between knowledge and behavior, it didn't prove that a lack of knowledge causes credit-card misuse or vice versa, Prof.

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Success is 20% knowledge and 80% behavior, and one of the most challenging tasks of leadership is turning intellectual knowledge into habitual behavior.

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An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning.

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"At this point, we aren't in need of volunteers, as we are using zoo staff members who have ape behavior knowledge and experience, " she said.

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And you can see why: strategic direction is essential for sales effectiveness, and sales knowledge of actual customer behavior is essential for ongoing strategic relevance.

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It also requires shaping strategy by providing the unique perspective available via the lens of someone who has knowledge of the talent market and human behavior.

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By pursuing detailed knowledge of customers, patients or clients behavior patterns and history, organizations can present offers or devise diagnostic or treatment more accurately and with greater impact.

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