One is thinking the answer is to focus on market-sector knowledge at the expense of all else, and the other is to be a faux management consultant rather than a marketing communications expert.
The company, which has raised an unspecified seed financing from Spark Capital and market maker GETCO, provides browser-based tools for anyone with basic programming knowledge to create algorithms and simulate actual trading with them.
Institutions will be able to put large block-trade orders into the system safe in the knowledge that no information about their intentions will leak into the market before the order has been executed.