Jason Fried, of Chicago-based software company 37signals, opened up the conference with a torrent of knowledge.
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"Companies realize that building knowledge-based capabilities is critical for the future, " says Sue Todd, president of training consulting company Corporate University Xchange, whose clients include Caterpillar Inc.
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Havran says the company's claim of skin-supporting is based on a "general body of knowledge" about the value of essential fatty acids for skin.
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