This behavior, said Mika Brzezinski, the best-selling author of "Knowing Your Value: Women, Money and Getting What You're Worth" and co-host of MSNBC's "Morning Joe, " is not unusual for women, but it's disastrous.

CNN: Working women, know your value

Knowing that every deal you do creates long-term value for your customers, your partners, and your own organization?

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Knowing who you are, where you are, your past behaviour, links and visits, increases the value to Google of any ads it might be able to show you.

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