The author Mark Twain wrote a short story, The Million Pound Bank Note (later made into a film starring Gregory Peck), in which a penniless sailor is given the note, little knowing he is the subject of a bet between two brothers.
Knowing the situation makes me a better advisor regarding what taxes a person is subject to, and which tax reducing transactions and changes a client may want to consider.
Love em or hate em, Gawker mini-mogul Nick Denton (soon, I hear, to be the subject of a long New Yorker profile) does have a knack of knowing what readers want and serving it up to them.