Are you banking on consumers not knowing any better, or do you actually believe that your cable results in the fastest, clearest audio ever?
Camp Director Antionette Harrell-Miller believes knowing about the past is better than knowing nothing.
Does anyone out there feel better knowing that Larry Ellison is now the richest man in America?
But at least Grant can sleep better knowing that his career will last longer than nine months.
What if a social network evolved around neighbors - people who feel a certain guilt about not knowing each other better?
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Thought leaders like Jon Ferrara will be evangelizing the benefits of knowing our customers better by seeing their tweets, posts, chat conversations and video blogs alongside of their invoice and payment histories.
"We're getting better at knowing what is and what isn't a hoax, " he said.
The feeling is even better now knowing that we stayed patient and made good decisions even though we were behind.
Even those that do not take home the throne can rest easy knowing there is no better place than an outhouse to wipe the slate clean for next year.
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Lisa Power, from the Terrence Higgins Trust charity, said fear was stopping some people getting tested, but they were much better off knowing if they had HIV.
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"Just to get through today -- September 12 has to be a day in which I feel better, knowing that I have completed a year of grief, " she said.
If these and perhaps other American commitments made in the hope of procuring Syrian agreement to a deal with Israel will not enjoy congressional support, all the parties are better off knowing that now.
But do we really want algorithms knowing what we want better than ourselves, so they can determine -- faster than real time -- where we should stay, when we should eat, who we should meet or what we should buy?
Entrepreneurs, like first-time parents, are probably better off not knowing what they're getting into.
They can spot a slow-growing disease you might be better off not knowing about.
"The strength is seeing their faces, their smiles, knowing they're getting better, " says ICU nurse Jean Acquadra.
And maybe if I were alone, by myself, and no one had ever seen these stories, maybe then, knowing that your versions are better than some of the ones I had sent, maybe I could get into this and go with it.
View your stock market holdings like a business and you'll sleep much better at night knowing that much of your return from the market is in cash, not some trader's ever-changing idea of what your business may or may not be worth.
In the end, the most important thing for executives to remember is this: The sooner you start building a better brain, knowing what biology has dealt you, the more likely you are to lead to your fullest capacity and sustain that leadership over time.
There's a kimchi-making workshop, and who wouldn't be better boyfriend material for knowing how to pickle cabbage?
"I'm really happy, and I am coming back next year, " said Kirwa, who added that knowing the course made for a better time.
The better you are at knowing and communicating what needs to be done and why, the more you will excel at the tasks to get there.
Knowing the situation makes me a better advisor regarding what taxes a person is subject to, and which tax reducing transactions and changes a client may want to consider.
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Riddle said she is devastated, but comforted knowing that her granddaughter is in a better place.
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Knowing that you have Enough can be better than having billions of dollars.
But am I or is anyone else better off or richer for knowing Giggs had an extra marital affair?
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Molinari watched on, knowing that if he had earlier done better than par at 18 he would have been in a playoff.
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